Demassification

I really think demassification is a really interesting concept. I've grown up with a lot of diverse content in my life. There have always been hundreds of channels for me to watch, and hundreds of magazines to buy and read. The idea of there only being one or two T.V channels to watch or only one magazine out there is really weird. Everybody is so diverse in their interests and hobbies, so how could one media appeal to everybody? I think having more demassified content is a good thing. Instead of having a few things that hold your interest in a magazine, you can have a whole magazine devoted to your interest. For example, if you liked to cook, you can now by a cooking magazine instead of having a few pages about cooking in a magazine intended for everyone. I think instead of it being a last resort, some companies should start by appealing to a niche group. That way, even if it's a smaller group of people, you can have a loyal base of following your work. Not all content has to appeal to everyone. The way that media has expanded so much in only a short period of time makes me wonder how much thing are going to change in coming years. If we started with only one or two channels, and that turned to hundreds of other channels, how many could there be in twenty years? Maybe magazines are going to continue to get more and more specific, until there will be a magazine for each more and more specific niche group.